WE NEED A HERO x SHENTONISTA
December 2013 - January 2014
We Need A Hero (WNAH) is a cosy all-mens grooming parlour nestled in a corner of the Tiong Bahru estate in Singapore. In this tie up between WNAH and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot along Tiong Bahru in Singapore. SHENTONISTA was tasked with the styling and photography of these men, content creation for the campaign, and to aid with the running of a competition that gave out Hero Packages to participants.
A SHENTONISTA Project and UNIFORM Production
Videography The Boy Who Cried Action
for We Need A Hero
featuring Tomaso, Han Wei, DJ Ko Flo, DJ Kentaro & Edouard
Grooming by We Need A Hero
Wardrobe by Club Monaco Singapore
Shoes by Atelier LLYR
Videography The Boy Who Cried Action
for We Need A Hero
featuring Tomaso, Han Wei, DJ Ko Flo, DJ Kentaro & Edouard
Grooming by We Need A Hero
Wardrobe by Club Monaco Singapore
Shoes by Atelier LLYR
See all posts from the collaboration here.
Urban Flaneur
Edouard, Finance Director, Outfit from Club Monaco, Shoes from Diamond Walker.
Turn-Table Style
Wayne (DJ Ko Flow), DJ/Producer/Turntablist, Outfit from Club Monaco, Shoes & Shades from WESC.
Collegiate Cool
Tomaso, Bartender, Outfit from Club Monaco, Shoes from Atelier LLYR.
Bohemian Rhapsody
Kentaro, DJ, Outfit from Club Monaco, Glasses from Moscot.
Undercover Dandy
Han Wei, Interior Designer, Outfit from Club Monaco, Shoes from Atelier LLYR.
Constructing Romance
Maxi, Works in Construction, Tie from Zegna and Pocket Square from Hermes.
A Debonair Affair
Elson, Co-founder of a creative agency, Pocket Square from WanderWonder.
BEHIND-THE-SCENES
A Shentonista Project
Videography The Boy Who Cried Action
for We Need A Hero
featuring Tomaso, Ang Han Wei, DJ Ko Flo, DJ Kentaro & Bertin-Mourot Edouard
Grooming by We Need A Hero
Wardrobe by Club Monaco Singapore
Shoes by Atelier LLYR
Agency UNIFORM
Videography The Boy Who Cried Action
for We Need A Hero
featuring Tomaso, Ang Han Wei, DJ Ko Flo, DJ Kentaro & Bertin-Mourot Edouard
Grooming by We Need A Hero
Wardrobe by Club Monaco Singapore
Shoes by Atelier LLYR
Agency UNIFORM
To check out the full We Need A Hero campaign, click here.
